The study, which was conducted online with approximately 1,400 participants, provided the following results:-
76% use electronic cigarettes as a complete alternative to smoking.
22% started using e cigs for “other” reasons that include:
7% – to stop smoking
6% – for health reasons
3% – to circumvent smoking restrictions
Almost 86% of the participants said they had either not smoked tobacco since making the switch to e cigs or that the amount they smoked had greatly decreased.
The researchers also found out that a majority of participants felt their overall health had improved since making the switch.